About

To reach me: yolandahku (at) gmail.com

JinxinMaYOLANDA JINXIN MA (马金馨) is an award-winning professional with 10-year experience in digital media, data journalism, and international development. Her latest interest is digital finance and broadly, how technology (in particular data and AI), can benefit the world. (Updated profile on LinkedIn)

Yolanda is currently the Head of Communications and Partnerships for UNDP SDG Impact Finance (UNSIF), an initiative at the United Nations Development Programme’s Regional Bureau of Asia Pacific, that aims to bridge the private sector and the public sector. She oversees all external relationships, and in addition to that also explores the innovative finance space, in particular digital finance and FinTech.

She actively speaks at various events, from global media conferences to local meet-ups. She offers training on digital media to media organizations, non-profits and universities, including but not limited to Ogilvy Asia, World Vision SEA, Greenpeace East Asia, Caixin in China, and University of Hong Kong. (A list of recent speaking engagement of Yolanda can be found here)

Prior to joining UNSIF, Yolanda was Innovation, Communications & Technology Expert in the Innovation Unit at UNDP Asia Pacific, where she helped introduce the latest technologies and unconventional partners to UNDP.

Before joining the UN, Yolanda worked for Thomson Reuters on an award-winning data project that structured and visualized China’s elite leadership, ConnectedChina, which won the Data Journalism Award of 2013.

At the same time, she co-founded DJChina, a platform providing knowledge and information in Chinese about data journalism, which nurtured the first generation of data journalists in China. This project was closed after its mission completed.

Previously, she was the first-ever social media editor for the South China Morning Post, the leading English newspaper in Hong Kong, where she oversaw the paper’s social media development and led HK’s first crowd-sourced interactive mapping project, CitizenMap,  which scooped Honorable Mention at the SOPA Awards for Editorial Excellence 2011.

She also served as the first Chinese Editor for the International Journalists’ Network, where she managed day-to-day editorial operation of all content on IJNet Chinese website. She also led marketing efforts, with a focus on Sina Weibo, which effectively boosted site traffic without advertising budget, and opened the Chinese market for the Washington-based organization.

Yolanda holds a Master’s Degree in Journalism and a Bachelor’s Degree in Political Science, both from the University of Hong Kong.

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