About

Yolanda Ma Profile_2014MayTo reach me: yolandahku (at) gmail.com

YOLANDA JINXIN MA (马金馨) is an award-winning digital strategist specializing in data journalism, social media and non-profit technology. (Updated profile on LinkedIn)

She is currently based in Bangkok, Thailand, serving as innovation consultant for the UNDP Regional Bureau of Asia Pacific, providing advisory support to country offices on communications and technology.

She actively speaks at various events, from global media conferences to local meet-ups. She offers training on digital media to media organizations and non-profits, including but not limited to Caixin in Beijing, Southern Metropolitan Daily in Guangdong, and Greenpeace East Asia. She is also frequently invited to lecture at universities, including the University of Hong Kong, Hong Kong Baptist University, Fudan University in Shanghai and Sun Yat-sen University in Guangzhou.

She co-founds DJChina, where DJ stands for data journalism, the first website in Chinese providing knowledge and information about data journalism.

She was the Assistant Project Manager, Data at Thomson Reuters until Dec 2013, where she deputized overseeing data journalism projects. ConnectedChina, the flagship project of her team, which structures and visualizes publicly-available data about China’s elite leadership, won the Data Journalism Award of 2013.

Previously, she was the first-ever social media editor for the South China Morning Post, the leading English newspaper in Hong Kong, where she oversaw the paper’s social media development and led HK’s first crowd-sourced interactive mapping project, CitizenMap,  which scooped Honorable Mention at the SOPA Awards for Editorial Excellence 2011.

She also served as the first Chinese Editor for the International Journalists’ Network, where she managed day-to-day editorial operation of all content on IJNet Chinese website. She also led marketing efforts, with a focus on Sina Weibo, which effectively boosted site traffic without advertising budget, and opened the Chinese market for the Washington-based organization.

Ma has extensive knowledge about digital landscape in China and strong network in the new media community. Her passion also lies in environmental issues and civil society development in China. She also loves photography, hiking, and documentaries.

Born and raised in Hangzhou, China, she lived there until 2005, when she moved to Nanjing for study, and shortly after moved to Hong Kong for university. She has a Bachelor of Social Sciences, with a focus on political science, and a Master of Journalism from the University of Hong Kong.

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