To reach me: yolandahku (at) gmail.com

JinxinMaYOLANDA JINXIN MA (马金馨) is a cross-disciplinary  professional with 10-year experience in international development, impact investment, social innovation, digital media, and data journalism. (Updated profile on LinkedIn)

Yolanda is currently a Digital Transformation Specialist at the United Nations Development Programme (UNDP), based in New York. Her work is wide-ranging, aiming to deploy the latest technologies to improve people’s lives internationally. She has advised and supported multi-disciplinary projects in dozens of countries across different regions, including digital transformation for governments, digital financing for sustainable development, data governance for better decision making, and multi-sector partnerships to enhance ecosystem.

Prior to this, she worked at the Asia and Pacific headquarters of the UNDP in Bangkok for five years, where she focused on social innovation first, introducing latest technologies to the development programmes, and later on financing for development, with a focus on engaging private sector players in the social impact space.

Prior to joining the United Nations, Yolanda had experience in leading media organizations. At Reuters, the global news agency, she helped lead a pioneering data visualization project, ConnectedChina, on China’s power patronage networks. It has won the Data Journalism Award of 2013. Before that, Yolanda developed and drove social media practice for the South China Morning Post, one of Asia’s top English-language newspapers, as its first Social Media Editor. There she led HK’s first crowd-sourced interactive mapping project, CitizenMap,  which scooped Honorable Mention at the SOPA Awards for Editorial Excellence 2011.

Yolanda has offered training on data and digital topics to media organizations, non-profits and universities, including but not limited to Digital Asia Hub, Ogilvy Asia, World Vision SEA, Greenpeace East Asia, Caixin in China, and University of Hong Kong. She continues to speak at various events, from global conferences to local meet-ups. (A list of recent speaking engagement of Yolanda can be found here)

During 2013 to 2018, Yolanda co-founded and managed DJChina, a platform providing knowledge and information in Chinese about data journalism, which nurtured the first generation of data journalists in China. This project was closed after its mission completed.

Yolanda holds a Master’s Degree in Journalism and a Bachelor’s Degree in Political Science, both from the University of Hong Kong.


[Thanks to J for editing.]

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